NHL and Nashville Predators Unveil ASG ’16 Logo

The NHL and the Nashville Predators revealed the logo for the 2016 All Star Game, to be held on Saturday, January 30 and Sunday, January 31 at Bridgestone Arena in downtown Nashville. This marks the first time the Predators, the city of Nashville and Bridgestone Arena will host the League’s mid-season showcase, which includes the NHL All-Star Skills Competition and the NHL All-Star Game.

It was unveiled during a special NHL All-Star themed panel at the Music City Sports Festival in Downtown Nashville by Nashville Predators CEO Jeff Cogen, Bridgestone Americas Chief Administrative Officer and Chairwoman of Nashville’s Local Organizing Committee Chris Karbowiak, and Nashville Sports Council President and CEO Scott Ramsey. As well as the logo reveal, they discussed the city’s preparations and excitement for the upcoming NHL All-Star celebration.

The logo was designed by Fanbrandz and NHL Vice President of Creative Paul Conway, the logo pays homage to both the country music roots of the city, and the navy blue and gold colours of the Predators. The typography is inspired by the famous Nashville music scene, and the neon signs on Broadway and Music Row, instantly connecting the NHL celebration to Music City.

“Nashville is an iconic city, both as the home of country music and an exciting hotbed for hockey,” said Brian Jennings, NHL Chief Marketing Officer and Executive Vice President. “We’re thrilled to bring NHL All-Star to Music City for the first time ever and feel that the new logo truly celebrates the city’s passion for music and for its hometown Predators.”

“In the months since the NHL announced that it was bringing its premier event to Nashville, we have been working alongside the city and a team of talented individuals on the local organizing committee to make sure that this event sets the standard for all other All-Star Games to follow,” Cogen said. “The unveiling of the official All-Star logo is another step in the process and one that brings us even closer to the 2016 All-Star Game where hockey will not only be showcased on an international stage but also celebrated by all that call Music City home.”

Predators current and new season ticket holders will be given first opportunity to purchase tickets for the celebration beginning June 2nd, with tickets starting from $15 per game.