Press Level Fashion: Fan Interaction Fashion
“Fan experience” is a hot bed buzz word in the sports industry, and customer service fits right into this category. Being with the Syracuse Crunch (AHL affiliate of the Tampa Bay Lightning) as an intern since the beginning of the Fall semester, I have met several people who work in the War Memorial at Oncenter Arena, as well as fans. It is easy to be distinguished as part of the front office team of the Syracuse Crunch since we all dress in business professional attire at games, therefore intern or not, I tend to field several questions from the fans.
It’s important to be friendly and professional, especially when you stand out in the crowd wearing business professional attire, generally I don’t wear a heavy coat or winter boots around the arena (because I am able to change them in our office) and I am typically walking around with just my cell phone, game night roster and small notebook/pen. I have assisted fans by taking pictures of them in the arena, following up when pucks escape the rink during warm ups and end up in the laps of fans, or just direct fans to the proper office to have their questions answered.
For this game on 01.24.15 vs. the Hartford Wolf Pack, I went for a more eclectic look, both the knit yellow cardigan with cream stitching, and the cream and black wool knit skirt are from Anthropologie. Again, with the winter weather here in Central New York, adding opaque black tights is necessary and my footwear choice was tall, black leather boots from Cole Haan. For jewelry, a gold watch from Nixon, a simple gold vintage bangle, a cream and gold bangle from Coach, and double layer pearl stud earrings. My purse is a cream and black houndstooth pattern from Coach.