Snuggies and Challenges!
$24.95!
That is the cost of the new NHL’s holiday gift. If you haven’t heard yet, the NHL has gone into the warm- fleece- stay- at- home- wear!
They are called Snuggies. It is like wearing a big blanket with a hole in the middle for your head. (sounds like a poncho) They have all your favorite teams. Separate arms make it easier to use your hands. Bright fleece team colors can keep you warm in the long dark days of winter.
They really remind me of kindergarten when we used to wear our dad’s shirts for art class. The teacher would put the shirt on backwards on us. This way we would not get paint on our clothes. (remember that?)
It is supposed to look like you are wearing your teams uniform. One word— not! The whole concept of these Snuggies are old. Commercials of the same product were shown on TV a few years ago. Everything is the same except that now, you can get your team colors on it. Does anyone remember the old commercials that showed people trying to read or eat while watching TV, but cannot because of not having an arm hole??
I think that the NHL can do much better than Snuggies! Where are the marketing giants and their creative juices? Should we challenge the NHL marketing groups to come up with a new and awesome product for next holiday season? I think so!
We have the shirts, hats, jackets and such with our teams logo and colors on it. Now, we want something different! Something that says NHL, something that we can be proud of. I do hope that the NHL’s marketing people are ready and up for the challenge!