At the Pink Puck, we pride ourselves in bringing our readers the most up-to-date, reliable information, player interviews and creative content spanning across the leagues. The site features a wide variety of articles geared towards both the female and male demographic. Started with the intention of giving female sports writers an opportunity to showcase their love for the game, we also have male writers on our roster and hold credentials and media access with a wide array of professional teams.

We realize that hockey isn’t just a sport, it’s a lifestyle, it’s your passion and it’s ours.  Why not advertise with us and showcase your passion to our readers!

Advertising Opportunities run monthly, payment plans available.

Overview of

  •  is a popular website that covers: Hockey, Player Interviews, Lifestyle, Fashion, Health, Fitness, DIY and Pink Puck TV.

  • This media kit describes opportunities for advertisers to reach our unique, valuable audience.

Audience & Demographics

The Pink Puck  audience: A community of passionate female and male hockey players and fans, loving the game and lifestyle throughout the levels of play.

The site has seen traffic grow considerably since its launch in September 2011. Visitors are highly targeted, and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.

Audience Metrics:

The following information describes the size and scale of’s audience for June 2016, sourced via Google Analytics.

We run consistent numbers even during the off season months.

51,8725 Monthly Uniques

109,424 Monthly Pageviews

4.10 Pageviews Per Visit

New Visitors 36.3%, Returning Visitors 63.7%

Gender: Female 45.85%, Male 54.15%

Location: United States 54%, Canada 41%, Other 5%

Pink Puck Facebook Page, 1,359 “Likes”

Pink Puck Twitter Page, 1,278 Followers – each of our writers actively tweets and RT’s all Pink Puck Twitter Content

Rates & Opportunities

We offer numerous advertising opportunities for advertisers to reach their valuable, targeted audience.

Standard Advertising Opportunities

Ad prices are listed in flat rate per month.

Side Rectangle, $20/mo
336×280, 300×250, 250×250, 180×150

Top Banner, $75/mo
970×90, 728×90, 468×60, 320×50

Other Opportunities

In addition to standard website banner advertising, we also offer the following:

  • Main Category Sponsorship ( Leagues which include NHL, AHL, ECHL, Player Interviews, Lifestyle, DIY, Writings on the Rink, Laughs), $100/mo

  • The Pink Puck TV, YouTube Sponsorship, please contact for more information

  • Facebook and Twitter Mentions, $2 per mention

  • Product Reviews, please contact for more information
  • Sponsored Post, $20/mo per post
  • Giveaways, we’ve previously worked with companies such as Requip’d, Rink Rocket, Wheels Hockey, Hockey A to Z and Scrappers Hockey. Our giveaways actively encourage and make our readers aware of great new items. Please contact for more information.

These additional opportunities allow you to reach our targeted audience through non-traditional media. Often, the audience is more engaged when watching video or when on social media. Contact us for additional information on how you can take advantage of these unique opportunities.


For more information, please contact: Winter Adams at