(Photo: Arizona Sundogs)
Yes, you read that headline right. The Arizona Sundogs, Central Hockey League (CHL) affiliate of the Phoenix Coyotes, have come up with a interesting promotion for this offseason. It involves burying majority owner, Brad Fain, and General Manager, Chris Presson, will be buried in a container in an eight foot hole.
Tomorrow at noon (local time), Fain and Presson will kick of “Buried Alive” and will stay in the box underground until they reach their goal. But what is that goal? They are looking to get 300 new season tickets. Not only with the two go into the box, they will also be able to communicate with fans on the outside. While they are inside, representations will be reaching out to sell tickets.
The CHL and ECHL are no strangers to outrageous promotions to garner attention. In fact, last summer the Sundogs did something similar. Instead of going underground, they were hoisted into the sky and sold 300 tickets. They found that the increase in season ticket accounts led to larger crowds in general. It made the whole experience better for their fans and they are looking to see that increase again.
One thing is for sure, this is definitely something to keep an eye on. It will be interesting to see how fast they make it to their goal.