CBC/Radio-Canada has introduced two initiatives to get Canadians in the Olympic spirit and increase the connection with and support for Canadian athletes via social media.
Tweet and Instagram inspirational messages and photos to Olympic hopefuls using #OurAthlete.
The second initiative, called ‘Hoist the Flag,’ gives Canadians the opportunity to take a patriotic photo of themselves holding a Canadian flag in front of a Sochi 2014 backdrop that they then can share socially. Each CBC centre across the country will give Canadians the chance to ‘Hoist the Flag’ at community events leading up to and throughout the Olympic Games in February.
Viewers can also connect with the CBC broadcast using Twitter in English @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics, and in French at ici.radio-canada.ca/olympiques, on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/ra