Team Canada unveiled their 2014 Olympic jerseys today. These Canadian hockey jerseys will be worn exclusively in competition by the men’s, women’s and sledge hockey teams representing Canada.
“When designing the new uniforms, we were very purposeful in our approach of blending Canada’s rich hockey history and tradition with the performance needs of today’s athletes,” said Ken Black, senior creative director, Nike. “We constantly strive to provide athletes with leading Nike technology to give them a competitive edge on the ice. Decades of design and adaptations from our leading products in other sports allowed us to create a lightweight jersey that maximizes range of motion and speed while bringing to life the pride of competing for Team Canada.”
A few jersey facts via Team Canada:
· The jersey and socks are made from 73 per cent recycled polyester as part of Nike’s commitment to produce performance apparel with reduced environmental impact.
· Each jersey is made from up to 17 recycled plastic water bottles, and the sock uses an average of five plastic bottles.
· The plastic bottles are chopped into flakes, then melted down to form yarn that is spun into fabric, reducing energy consumption by up to 30 per cent compared to manufacturing virgin polyester.
· Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfill through the use of recycled polyester.
The jerseys are already receiving mixed reviews from fans who aren’t fully supporting the new design. What do you think?